Note: The job is a remote job and is open to candidates in USA. Eurofins BioPharma Product Testing North America is an international life sciences company that provides a range of analytical testing services. They are seeking a Marketing Manager to lead digital innovation, create content strategies, and manage website transformation to enhance their global presence.
Responsibilities
- Own the end-to-end transition of our website and country sites
- Define site architecture, taxonomy, and content strategy
- Write and optimize SEO-driven web content and metadata
- Design and build pages in Umbraco CMS (v13)
- Manage redirects, analytics, and post-launch optimization
- Partner with global teams on campaign URL updates and site governance
- Support launch and hypercare phase troubleshooting
- Plan and execute integrated marketing campaigns (digital & traditional)
- Own content strategy across web, blogs, and social media
- Create compelling sales and promotional collateral
- Analyze campaign performance and optimize strategies
- Support conferences, trade shows, and brand promotions
- Work cross-functionally with global marketing and leadership teams
- Align campaigns with corporate branding and messaging
- Partner with country site owners to scale content internationally
- Contribute to a strong, consistent global brand identity for Eurofins PSS
Skills
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 5 years of business-to-business professional services marketing experience
- Proficiency in marketing tools and platforms
- Proficient communication skills (both verbal and written)
- Experience developing social media campaigns generating leads
- Highly organized with excellent time management skills
- Creative mindset
- Ability to travel up to 25%
- Experience with and/or knowledge of an insourcing model and/or recruiting services
- Knowledge of and/or experience working in the life sciences industry
- Direct sales lead generation experience
- Knowledge of MS CRM
Benefits
- Excellent full time benefits including comprehensive medical coverage, dental, and vision options
- Life and disability insurance
- 401(k) with company match
- Paid vacation and holidays
Company Overview
Eurofins BioPharma Product Testing is the largest network of harmonized bio/pharmaceutical GMP product testing laboratories worldwide providing comprehensive laboratory services for the world's largest pharmaceutical, biopharmaceutical and medical device companies. It was founded in undefined, and is headquartered in Lancaster, Pennsylvania, US, with a workforce of 1001-5000 employees. Its website is https://www.eurofinsus.com/bpt.