Note: The job is a remote job and is open to candidates in USA. Immunefi is the world’s leading crowdsourced security platform for the digital economy, seeking a Marketing Lead to drive their commercial engine. The role involves building marketing systems, owning go-to-market strategies, and leading token marketing initiatives.
Responsibilities
- Build the AI-powered operating layer that makes one person capable of running what would traditionally require a team
- Own go-to-market strategy for our core products: Managed Triage and Bug Bounty Program Subscriptions
- Lead the positioning, narrative, and community engagement for our token
Skills
- Experience scaling marketing functions from 'Zero-to-One.'
- Hands-on builder of AI-powered marketing systems, actively designing and deploying agent-based workflows, automation pipelines, and AI-assisted content operations
- Strong product marketing fundamentals, where you've defined ICPs, built messaging architectures, and shipped GTM programs that had massively leveraged results
- Experience crafting market positioning and category narratives in fast-moving, technical industries
- Ability to translate highly technical subject matter into language that resonates with different buyer audiences, including founders, protocol teams, and enterprise security buyers
- Experience in a high-ownership role at turnaround, rebuild or early stage startup environments
- High agency and ownership mindset; you operate independently and hold yourself accountable to outcomes
- Flourish in high-stakes environments
- Strong written communication skills, capable of producing and overseeing high-stakes public messaging
- 3+ years of marketing experience with a strong foundation and proven track record in token marketing or Web3 ecosystem growth. You are deeply comfortable in the Web3 stack (Telegram, Discord, X) and understand the nuance of token-based network effects and community psychology
- Background in crypto audits, cybersecurity, blockchain infrastructure, or developer tools marketing
- Established network in the Web3 ecosystem
- Hands-on experience in content programs, PR execution, and event marketing
Benefits
- 100% remote-first work environment, flexible schedule
- Autonomous work environment with trusting, smart, reliable team members
- An opportunity to be building an early-stage company in a dynamically evolving market and industry
- An opportunity to build your own path in the company as we continue to evolve and grow
- A global market (it’s fun to meet people from all over the world every day!)
- A chance to make impact and participate in building and securing the ecosystem for smart contracts and the future of money (we’re protecting over $100B in user funds)
Company Overview