Note: The job is a remote job and is open to candidates in USA. Amplify is a leader in K–12 education, providing innovative teaching and learning experiences. As a Marketing AI Specialist, you will design and implement AI-enabled workflows to enhance marketing operations, collaborating with technology teams to automate processes and improve efficiency.
Responsibilities
- Design, build, and maintain custom AI agents (via OpenAI GPTs, Gemini, Claude) to assist specific roles, such as SEO and AEO, copywriters, and performance marketers
- Use tools like Zapier, Glean, and Gemini to integrate LLMs into our existing tech stack (Slack, HubSpot, Salesforce, etc.)
- Collaborate closely with Technology teams in design, implementation and evolution of best practices and guidelines for AI-enabled workflows
- Develop a library of high-performing, standardized prompts and 'Brand Voice' models to ensure output consistency across the team
- Stay on the pulse of the AI landscape, vetting new tools and vendors in collaboration with Technology counterparts to ensure we stay ahead of the curve while maintaining data security
- Host 'AI Office Hours' and workshops to upskill the marketing team on how to effectively use AI in their specific functions
- Automate the 'repurposing' pipeline—e.g., turning a single webinar video into 10 social posts, a blog, and an email sequence using AI
- Build and maintain an internal 'AI Playbook,' ensuring every automated workflow is repeatable
- Develop and optimize marketing AI performance measurement systems by identifying KPIs, establishing baselines, and implementing data-driven strategies to enhance operational efficiency while maintaining company values and brand integrity
- Liaise and collaborate with AI Governance teams in identifying, assessing, and mitigating risks to AI security, safety, transparency, and bias
- Coach and partner with each marketer through a progressive journey: from awareness, to first win, to regular AI integration, to full workflow transformation, to self-sufficiency
Skills
- AI Literacy: Deep experience with LLMs (GPT-4, Claude, Gemini) and their various strengths/weaknesses
- Low-Code/No-Code: Mastery of automation platforms to connect APIs
- Basic Programming: While not a 'Developer' role, proficiency in Python or JavaScript is highly preferred for writing custom functions or scripts
- Data Privacy: A solid understanding of AI ethics, copyright issues, and data security (ensuring proprietary data doesn't leak into public models)
- 5+ years of experience in SEO, AI, Marketing, Operations or similar field
- A portfolio of 'Builds'—show us the agents and/or automated workflows you've already deployed
- Experience with multi-modal AI (image generation via Midjourney/DALL-E, video via Sora/Runway, or audio synthesis)
- Bachelor's degree
Benefits
- 401(k) plan
- Stock options
- Competitive health insurance and mental health options
- Basic life insurance
- Paid time off
- Parental leave
- Access to best-in-class development programs
- Annual discretionary bonus that rewards individual and company performance
Company Overview
Amplify helps teachers bring delight and rigor to students every day. It was founded in 2000, and is headquartered in Brooklyn, New York, USA, with a workforce of 1001-5000 employees. Its website is http://www.amplify.com.Company H1B Sponsorship
Amplify has a track record of offering H1B sponsorships, with 2 in 2026, 10 in 2025, 10 in 2024, 5 in 2023, 9 in 2022, 2 in 2021, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.