Note: The job is a remote job and is open to candidates in USA. Brilliant Agency is a respected and rapidly growing marketing agency focused on family-oriented brands. They are seeking a Marketing Admin to support the growth of both Brilliant and its sister company, FamFluence, by managing outbound marketing campaigns and optimizing lead engagement through various tools and workflows.
Responsibilities
- Design and execute multi-stage outbound sequences in Apollo and lead-nurturing workflows in HubSpot
- Ensure seamless synchronization between Apollo and HubSpot, maintaining clean data and accurate lead sourcing
- Write compelling, low-friction email copy that bypasses spam filters and resonates with our ICP (Ideal Customer Profile)
- Constantly experiment with subject lines, send times, and CTAs to improve open and conversion rates
- Monitor domain health, manage 'opt-outs,' and ensure we stay compliant with CAN-SPAM and GDPR regulations
- Track and analyze KPIs (Open Rates, Reply Rates, Meeting Booked) to provide actionable insights to the sales team
- Track campaign timelines, deliverables, and deadlines to ensure projects stay on schedule
- Support team members with day-to-day project coordination and task management
- Monitor basic marketing performance metrics (email engagement, social growth, campaign results)
- Assist with compiling analytics and reporting insights
- Support the back-end deliverables of the New Business Development Teams with email sequencing, list generation, buyer intents
- Identify opportunities to streamline administrative workflows and improve internal processes
- Help enhance overall agency efficiency through organization, communication, and strong follow-through
Skills
- At least one year of office/workplace experience
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Excellent written and verbal communication skills
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously
- A proactive, self-starter attitude with a passion for staying ahead of trends
- Highly organized, enjoys crossing things off your to-do list
- Excellent time management
- Ability to foresee and mitigate challenges
- Excellent problem solving skills
- Doesn't hesitate to manage up and down
- Ability to thrive in a fast-paced work environment
- General knowledge and/or interest in the marketing, brand development and influencer space
- HubSpot: Deep understanding of Workflows, Lists, and CRM properties
- Apollo: Experience with advanced filtering, sequence automation, and credit management
- Integrations: Proven ability or willingness to learn bridging the gap between prospecting tools and the core CRM
Benefits
- Unlimited PTO
- Paid time off between Christmas and New Year's
- Fabulous Fridays - Office closes at 3 pm!
- 401K with a 3% company match
- Medical, dental, and vision coverage
- Medical and Dependent Care FSA
- Life Insurance
- Long Term Disability
Company Overview
Brilliant is not just our name—it’s our standard. It was founded in 2007, and is headquartered in Scottsdale, Arizona, USA, with a workforce of 11-50 employees. Its website is https://brilliantprandmarketing.com.