Note: The job is a remote job and is open to candidates in USA. BetterHelp is on a mission to make mental health care more accessible to everyone. As the Manager of Lifecycle Marketing for the Provider Network, you will lead engagement and retention efforts, developing data-driven strategies to enhance provider experiences and satisfaction.
Responsibilities
- Develop and execute lifecycle marketing programs that support provider acquisition, onboarding, activation, engagement, retention, and reactivation
- Design segmented and personalized messaging strategies tailored to different provider cohorts (e.g., tenure, specialty, activity level, performance indicators)
- Partner with Product, Clinical, Provider Operations, and Brand teams to align lifecycle campaigns with product updates, policy changes, educational initiatives, and business priorities
- Build automated workflows and behavioral triggers that guide providers through key lifecycle stages and encourage healthy platform engagement
- Run A/B tests and multivariate experiments to optimize messaging, timing, channel mix, and engagement strategies
- Analyze campaign performance and provider behavior data to identify friction points, churn signals, and engagement opportunities
- Support the development and maintenance of a provider lifecycle roadmap that drives measurable improvements in retention, satisfaction, and long-term value
- Collaborate with Analytics to develop dashboards and reporting that surface actionable insights related to provider activation, engagement, and churn
- Ensure communications reflect BetterHelp’s mission, clinical integrity, and commitment to provider well-being
- Stay current on lifecycle best practices, CRM tools, and marketplace engagement strategies to continuously improve the provider experience
Skills
- 4–7 years of experience in CRM, lifecycle marketing, or related fields
- Strong understanding of customer/provider journey mapping, segmentation, and lifecycle optimization
- Demonstrated experience driving engagement and retention strategies
- Hands-on experience with modern ESPs and marketing automation platforms (e.g., Iterable, Salesforce Marketing Cloud, Braze, Klaviyo, etc.)
- Comfort working with behavioral and operational data to inform decision-making
- Strong analytical mindset with experience interpreting dashboards and translating insights into execution
- Experience running A/B tests and performance optimization across one or more channels (email, SMS, push, in-app)
- Strong cross-functional collaboration skills; experience partnering with Product, Operations, Analytics, and Brand teams
- Familiarity with privacy regulations and communication compliance best practices (e.g., GDPR, CAN-SPAM, TCPA)
- Experience working in two-sided marketplaces, subscription businesses, or high-growth consumer or platform environments preferred
- Experience engaging professional audiences (e.g., clinicians, contractors, service providers) is a plus
Benefits
- Remote work with regular in-person bonding experiences sponsored by the company
- Competitive compensation
- Holistic perks program (including free therapy, employee wellness, and more)
- Excellent health, dental, and vision coverage
- 401k benefits with employer matching contribution
- The chance to build something that changes lives – and that [people love](https://www.betterhelp.com/reviews/)
- Any piece of hardware or software that will make you happy and productive
- An awesome community of co-workers
- Eligible for a performance bonus
- Extensive benefits listed here (subject to eligibility requirements): [Teladoc Health Benefits 2026](https://s3.amazonaws.com/images.teladoc.com/aem_assets/documents/Teladoc-Health-2026-BAAG-Recruiting.pdf)
Company Overview
BetterHelp is an online counseling platform that connects its members to licensed therapists. It is a sub-organization of Teladoc Health. It was founded in 2013, and is headquartered in San Francisco, California, USA, with a workforce of 201-500 employees. Its website is https://www.betterhelp.com.