[Remote] Manager, Integrated Marketing

Note: The job is a remote job and is open to candidates in USA. HighLevel is an AI-powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. The Integrated Marketing Manager will lead and oversee integrated marketing campaigns, build and mentor a high-performing team, and leverage AI-driven marketing practices to enhance customer engagement and operational efficiency.

Responsibilities

• Build, lead, and mentor a high-performing integrated marketing team while remaining hands-on in driving strategic marketing initiatives across lifecycle marketing, funnels, webinars, customer journeys, and growth programs. Serve as a key strategic marketing leader, leveraging strong direct response marketing experience to help scale HighLevel’s trial growth and customer acquisition efforts
• Align campaign messaging, offers, creative assets, and customer journeys across channels
• Lead or co-lead, in partnership with the Sr. Director for go-to-market initiatives, launches, promotions, and recurring campaign programs
• Partner cross-functionally to ensure campaigns are delivered accurately and on time
• Improve customer journeys from lead generation through conversion and retention
• Ensure campaigns inside HighLevel are organized, scalable, and operationally effective
• Leverage AI tools and AI-driven marketing practices to improve personalization, campaign efficiency, customer targeting, reporting insights, and operational scalability
• Identify opportunities where AI can improve marketing workflows, customer engagement, and campaign performance
• Build, manage, and optimize workflows, automations, funnels, pipelines, forms, and nurture systems in HighLevel
• Support CRM management, segmentation, campaign setup, and customer communication flows
• Partner with technical marketing and operations teams to troubleshoot issues and improve processes
• Help maintain campaign quality, tracking accuracy, and reporting visibility
• Identify opportunities to improve automation, operational efficiency, and customer experience
• Support adoption of operational best practices and scalable systems
• Explore and implement AI-assisted marketing tools and workflows where appropriate to improve execution quality and efficiency
• Track campaign performance across engagement, conversion, retention, and funnel metrics
• Analyze customer behavior and performance data to identify optimization opportunities
• Support A/B testing and experimentation across messaging, offers, workflows, and customer experiences
• Partner with growth and creative teams to improve campaign effectiveness
• Use data, automation, and AI-driven insights to inform marketing decisions
• Contribute ideas that improve customer engagement, campaign performance, and operational execution
• Manage, coach, mentor, and support team members across campaign execution and marketing operations
• Provide clear direction, accountability, prioritization, and performance expectations
• Help team members develop their marketing, operational, and strategic capabilities
• Create a culture of ownership, collaboration, continuous learning, and strong execution
• Support workload management, resource planning, and execution prioritization across initiatives
• Conduct regular check-ins, provide feedback, and support employee growth and development
• Foster a team culture that embraces innovation, experimentation, adaptability, and AI-driven marketing evolution
• Coordinate with internal stakeholders to ensure marketing initiatives remain aligned and on schedule
• Improve communication and workflow coordination across teams
• Support campaign planning, project management, and execution tracking
• Ensure customer-facing experiences remain consistent across channels and touchpoints
• Contribute to process improvements that help teams execute more efficiently

Skills

• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
• Overall 8+ years of experience, including 5+ years in integrated marketing, lifecycle marketing, campaign management, marketing operations, or related areas
• 2+ years of people management experience with responsibility for leading, coaching, or mentoring marketing team members
• Strong hands-on experience working within the HighLevel ecosystem
• Experience building and managing funnels, automations, CRM workflows, nurture campaigns, AI-assisted marketing programs, and customer journeys in HighLevel
• Strong understanding of AI tools and how AI can be leveraged within modern marketing operations, lifecycle marketing, personalization, analytics, and campaign optimization
• Experience managing integrated marketing campaigns across email, SMS, paid media, webinars, and funnel-based marketing
• Familiarity with marketing analytics, campaign reporting, conversion optimization, and AI-driven performance insights
• Strong organizational, communication, stakeholder management, and project management skills
• Ability to manage multiple projects, priorities, deadlines, and team deliverables in fast-paced environments
• Experience working in agency, SaaS, coaching, or high-growth business environments
• Familiarity with direct response or performance marketing concepts
• Experience supporting launches, webinars, promotions, or recurring campaign programs
• Exposure to marketing operations, attribution, or customer lifecycle strategy
• Experience collaborating with creative and technical marketing teams
• Exposure to AI-enabled marketing tools, automation platforms, content generation tools, or AI-assisted customer engagement strategies

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