Note: The job is a remote job and is open to candidates in USA. Banyan Botanicals is an industry-leading Ayurvedic Lifestyle and wellness company dedicated to helping people achieve optimal health. They are seeking a Lifecycle Marketing Manager to lead their retention marketing strategy across email, SMS/RCS, and subscription programs, focusing on reducing churn and enhancing customer engagement.
Responsibilities
- Own and lead the strategy, planning, and execution of Banyan’s email and SMS/RCS programs in Klaviyo
- Manage and continuously improve automated flows and customer journeys including welcome series, post-purchase, cross-sell, win-back, browse abandonment, and more
- Own the campaign calendar alongside our Brand Content Project Manager, making sure messaging is well-timed and aligned with launches, promotions, and seasonal moments
- Explore and integrate RCS where it makes sense, staying curious about what’s possible as the channel evolves
- Own the marketing strategy for Banyan’s subscription program, using Klaviyo and Skio to drive retention and lifetime value
- Build and optimize cancellation save flows, churn-risk interventions, and payment recovery sequences with clear benchmarks and a genuine interest in improving them
- Manage the full subscriber communication arc: renewal reminders, swap and skip messaging, surprise and delight moments, upsell campaigns, and everything in between
- Partner with our Digital Experience Lead on Skio configuration and any technical integrations that shape the subscriber experience
- Own Banyan’s future loyalty program, beginning from program conception to ongoing optimization
- Build and refine segmentation strategies that deliver the right message to the right person based on purchase history, engagement, subscription status, and lifecycle stage
- Run A/B and multivariate tests across subject lines, send times, and creative. Keep notes, share learnings, and actually apply them
- Own channel reporting and deliver regular performance summaries to the Director of Marketing, with a clear point of view on what’s working and what to do next
- Track subscription KPIs including churn rate, save rate, and payment recovery, and bring ideas for improving them proactively
- Work with the Brand Content Project Manager on campaign alignment, copy needs, and calendar coordination
- Brief and partner with the Senior Designer on email and SMS creative through clear briefs, good feedback, great output
- Connect with Customer Care to bring subscriber feedback into our lifecycle strategy
- Keep the channel clean and compliant: list hygiene, CAN-SPAM, GDPR, TCPA, and good documentation habits
Skills
- 4+ years in email marketing, lifecycle marketing, or retention marketing, ideally in DTC ecommerce, wellness, or a subscription-based brand
- Advanced Klaviyo proficiency. You've built complex flows, worked with sophisticated segmentation, and can talk specifically about what you've built and what it did
- Real experience with subscription retention (ie churn reduction, cancellation saves, payment recovery) and results you're proud of. Skio or Recharge experience is a big plus
- SMS marketing experience and solid working knowledge of compliance (TCPA, carrier regulations)
- Strong analytical skills. You're comfortable in the data, curious about what's driving it, and good at explaining what it means
- Genuine copywriting ability. You can write email and SMS content that sounds warm and human, not like it came from a template
- Good organizational instincts and a collaborative working style. You manage a busy calendar without dropping things, and you communicate proactively
- A real connection to wellness, Ayurveda, or mission-driven brands. We've found it makes a big difference to have an authentic connection to the 'why'
Benefits
- Generous PTO and sick pay
- Medical, dental, and Vision insurance
- HSA/FSA
- Company-paid short-term disability and life insurance
- 401k + company match
- Employee discount
- Profit sharing
Company Overview