Note: The job is a remote job and is open to candidates in USA. Scale Media is a company focused on building and scaling science-backed wellness brands. They are seeking a Director of Organic Growth to lead SEO strategy, content operations, and digital PR efforts across their brands, aiming to drive measurable customer acquisition and enhance brand authority.
Responsibilities
- Audit existing content across all three brands and determine what should be optimized, consolidated, rewritten, or retired
- Own SEO performance across the portfolio, including technical SEO, on-page optimization, content strategy, and search visibility
- Develop and manage editorial calendars, content roadmaps, and writer workflows while maintaining high standards for expertise, credibility, and compliance within the health and wellness category
- Build strategies that improve visibility within AI and LLM-powered search experiences by identifying citation opportunities and increasing brand presence across third-party publications, digital PR, community platforms, affiliate channels, and other trusted sources
- Partner with existing PR agencies to evolve their approach toward citation-driven visibility or identify and onboard specialized partners as needed
- Build reporting frameworks and dashboards to measure traffic growth, keyword rankings, AI and LLM mentions, branded search trends, and overall organic channel performance
- Establish attribution and measurement methodologies that accurately reflect organic growth's contribution across multiple customer acquisition channels
- Partner closely with ecommerce, Amazon, affiliate, creator marketing, analytics, and brand teams to align organic growth strategies with broader business goals
- Evaluate, hire, and manage agencies, freelancers, and eventually internal team members as the function scales
Skills
- Proven experience building organic growth into a meaningful customer acquisition channel, not simply maintaining existing programs
- Deep SEO expertise with the ability to direct and evaluate technical SEO initiatives
- Experience leading content strategy and content operations across multiple brands, business units, or product lines
- Strong understanding of modern search behavior and the evolving impact of AI and LLM-powered search experiences
- Experience developing digital PR, authority-building, backlink acquisition, or brand visibility strategies
- Strong analytical and measurement skills, with the ability to separate platform-reported metrics from actual business impact
- Experience selecting, managing, and holding agencies accountable for performance
- Demonstrated ability to build processes, scale programs, and grow teams
- Experience within regulated industries such as health, wellness, supplements, financial services, or similar industries is strongly preferred
Benefits
- Medical, Dental, Vision and Life insurance
- Fully remote, full-time position
- Monthly WFH stipend
- Generous Paid Time Off program
- Discounted Products
- An amazing team to work alongside
Company Overview
Scale is a tech-driven company that builds next generation health and wellness DTC brands, smarter. It was founded in 2014, and is headquartered in Greater Los Angeles, California, US, with a workforce of 51-200 employees. Its website is https://scalemedia.com.