Note: The job is a remote job and is open to candidates in USA. Serko is on a mission to engineer a frictionless, next-generation business travel marketplace, leveraging advanced AI and cutting-edge technology. They are seeking a Director of Marketing to lead the marketing efforts for Serko.ai, focusing on growth strategies, market positioning, and user acquisition.
Responsibilities
- Own GTM Strategy & Narrative: Define the category narrative, position the product for travelers and companies alike, and establish Serko.ai as a leading voice in an AI-first world
- Drive End-to-End Growth: Optimize the full acquisition funnel and demand generation loops. You'll manage performance efficiency (CAC, ROI) and direct a global performance agency and budget
- Accelerate Product-Led Growth (PLG): Partner directly with Product and Data Science to eliminate user friction, analyze behaviors, and fast-track product-market fit
- Scale Smart Acquisition: Build multi-channel campaigns across paid, organic, and social channels, leveraging modern GenAI tools to maximize speed and personalization
- Dominate the Digital Footprint: Ensure Serko.ai is a cited authority within LLMs, AI search engines, and chat interfaces, while relentlessly optimizing landing pages and user journeys
Skills
- Proven track record scaling a business from 0-to-1 or 1-to-10, with measurable success across acquisition, activation, and retention
- Deep understanding of PLG models and a history of working seamlessly alongside Product and Engineering teams
- Highly analytical mindset capable of translating user behavior and performance metrics into actionable growth insights
- Natural curiosity and familiarity with GenAI tools to drive efficiency and innovation in modern marketing
Benefits
- A competitive base pay
- Medical Benefits
- Discretionary incentive plan based on individual and company performance
- Focus on development: Access to a learning & development platform and opportunity for you to own your career pathways
- Flexible work policy
Company Overview
We're in the business of bringing people together. It was founded in 1994, and is headquartered in Auckland, Auckland, NZL, with a workforce of 201-500 employees. Its website is http://www.serko.com/.