Note: The job is a remote job and is open to candidates in USA. TA Instruments is a global leader in life sciences and diagnostics, dedicated to accelerating the benefits of pioneering science through analytical technologies. The Director of Marketing, U.S. Molecular is responsible for driving profitable growth across the molecular portfolio and leading the development and execution of integrated marketing strategies, ensuring alignment with commercial priorities and customer needs.
Responsibilities
- Define and execute the strategy to develop new markets for at home testing innovation
- Develop and execute comprehensive marketing strategies across the molecular portfolio to drive growth and profitability
- Define clear value propositions aligned with brand strategy and customer priorities
- Lead portfolio lifecycle management, including innovation planning and channel optimization
- Represent U.S. market insights and voice of customer in global product development
- Build strong relationships with KOLs, clinicians, and advisory boards
- Identify and overcome barriers to HPV at home testing adoption and develop provider and patient awareness and advocacy
- Translate market insights into targeted segmentation, positioning, and go-to-market plans
- Lead product launches, pricing strategies, and integrated campaigns
- Deliver differentiated, evidence-based messaging to support value-based selling
- Drive cross-platform initiatives and develop compelling clinical and economic value stories
- Partner with Sales to enable adoption of high-value solutions and accelerate pipeline growth
- Apply data-driven targeting and optimize omnichannel marketing performance
- Expand share within existing accounts and support new customer acquisition
- Reinforce sales effectiveness through structured methodologies and tools
- Build strategic partnerships for HPV at home testing to strengthen provider and patient access
- Align pricing strategies with strategic accounts and contract frameworks (e.g., GPOs)
- Partner with channel management to optimize distribution and profitability
- Identify and capture opportunities related to contract compliance and revenue optimization
- Lead, coach, and develop a high-performing marketing team
- Drive cross-functional alignment across Sales, Operations, and Global Marketing
- Manage budgets, forecasting, and performance metrics to ensure business objectives are met
- Foster a culture of accountability, collaboration, and continuous improvement
Skills
- Bachelor's degree in Business, Life Sciences, or related field required
- 10+ years of experience in MedTech marketing and/or sales
- 5+ years of leadership experience in product or portfolio marketing
- Demonstrated success developing and executing growth strategies
- Demonstrated success in developing new markets for innovative technologies
- Strong business and financial acumen with deep understanding of clinical/laboratory markets
- Proven ability to translate customer insights into actionable strategies
- Effective leader with experience of managing teams in a matrixed environment
- Excellent communication, presentation, and stakeholder engagement skills
- Strategic thinker with strong execution discipline and results orientation
- Ability to travel up to 30–35%
- MBA preferred
- Remote work option available in East and Central time zones
Company Overview
Company H1B Sponsorship