Note: The job is a remote job and is open to candidates in USA. Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. As the Director of Digital Marketing, you will own and be accountable for all performance management, budget, and tools across all digital paid channels to drive performance and growth.
Responsibilities
- Lead the strategy, execution, and tracking of paid digital channels to drive performance in strict alignment with budget and growth goals
- Monitor performance on a weekly and monthly basis, proactively making adjustments to optimize target KPIs
- Collaborate with internal teams (Creative, Analytics, MarTech, and Growth Product) to streamline all aspects of your managed channels
- Manage and optimize relationships with external client partners
- Conduct deep-dive analyses on channel performance and implement actionable findings with speed
- Drive innovation by designing and conducting rigorous tests, presenting results, and making strategic recommendations for new processes and tactics
- Serve as the internal expert on digital channels, staying ahead of industry trends, competitive landscapes, emerging technologies, betas, and best practices
Skills
- Demonstrated success in-house at a high-growth, direct response B2C startup
- Deep expertise across the digital landscape, specifically Meta/Instagram, Search, Snapchat, TikTok, YouTube, and Display
- Ability to work autonomously, learn rapidly, and prioritize effectively in a high-velocity startup environment
- Minimum of 8 years in direct response marketing, including 5+ years specifically managing performance marketing campaigns where user acquisition was the primary growth driver
- Advanced MS Excel skills and the ability to leverage business intelligence tools (e.g., Tableau) to drive insights
- You are equally excited by high-level strategy development and the 'in-the-weeds' work of hands-on optimization
- Experience working with AdTech and Data teams to prioritize platform requirements and measurement needs
- A disciplined approach to testing, iterating, and scaling based on data-backed learnings
- Fintech or Insurtech experience is preferred
Company Overview
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