Note: The job is a remote job and is open to candidates in USA. Wish You Were Here Group is an internationally recognized hospitality company behind celebrated restaurants and lifestyle destinations. They are seeking an experienced Digital Marketing Manager to lead the digital marketing strategy across their brands, focusing on growth and measurable revenue while enhancing the customer experience.
Responsibilities
- Develop and execute the Group-wide digital marketing strategy across all brands
- Drive guest acquisition, retention and lifetime value
- Build annual digital marketing plans aligned with business objectives
- Identify emerging digital trends, technologies and opportunities
- Develop scalable systems to support future openings and expansion
- Lead all paid advertising including:
- Budget planning
- Campaign strategy
- Audience development
- Creative testing
- Conversion optimisation
- Attribution modelling
- Performance reporting
- Own KPIs including:
- ROAS
- CAC
- CPM
- CPC
- Conversion Rate
- Revenue Generated
- Own the digital experience across every Wish You Were Here Group website
- Responsibilities include:
- Website strategy
- UX optimisation
- Conversion optimisation
- Local SEO
- Technical SEO
- Landing page creation
- Online booking optimisation
- Speed and performance improvements
- Work closely with designers and developers to continually improve the customer journey
- Lead all customer lifecycle marketing including:
- Guest acquisition
- Welcome journeys
- Loyalty campaigns
- Birthday campaigns
- VIP communications
- Win-back campaigns
- Automated guest journeys
- Database segmentation
- Personalised marketing
- Increase customer retention through sophisticated lifecycle marketing
- Own the digital growth strategy for our exclusive third-party partners:
- Reservation optimisation
- Profile management
- Featured experiences
- Promotional campaigns
- Guest acquisition initiatives
- Analytics and reporting
- Marketplace optimisation
- Sponsored listings
- Promotional campaigns
- Photography optimisation
- Menu performance
- Delivery growth strategies
- Customer acquisition
- Sales reporting
- Partner directly with OpenTable and Uber Eats account teams to maximise visibility and revenue opportunities
- Develop meaningful reporting that helps leadership make better business decisions
- Track:
- Digital revenue
- Website traffic
- Customer acquisition
- Campaign performance
- Booking conversions
- Online ordering performance
- Email marketing
- Paid media
- Customer retention
- Create weekly, monthly and quarterly executive dashboards with clear recommendations
- Evaluate and implement new marketing technology including:
- AI tools
- Marketing automation
- CRM improvements
- Attribution software
- Reporting platforms
- Audience insights
- Workflow automation
- Constantly seek efficiencies that improve performance while reducing manual work
- Collaborate closely with:
- Develop digital marketing best practices across the entire organisation while mentoring future members of the digital team
Skills
- 4+ years in digital marketing with increasing leadership responsibility
- Proven success managing significant paid media budgets
- Expertise in Google Ads, Meta Ads Manager, GA4 and Looker Studio (or equivalent reporting platforms)
- Deep understanding of SEO, CRO and customer acquisition
- Experience with CRM and lifecycle marketing platforms
- Strong commercial and analytical mindset with the ability to translate data into action
- Exceptional project management and stakeholder communication skills
- Comfortable managing multiple brands and priorities in a fast-paced environment
- Multi-location hospitality, restaurant or lifestyle brand experience preferred
Company Overview