Note: The job is a remote job and is open to candidates in USA. Schellman is a Top 50 CPA firm and a leading provider of attestation and compliance services. They are seeking a hands-on Digital Marketing Manager to own the execution and optimization of their digital marketing programs, focusing on SEM and integrated digital campaigns.
Responsibilities
- Manage and optimize Schellman's Google Ads program end-to-end — keyword strategy, bidding, ad copy, landing page alignment, and continuous A/B testing
- Drive qualified in-market traffic for priority service lines (AI Governance, FedRAMP, CMMC) and emerging verticals (healthcare, financial services)
- Monitor performance daily and make data-driven adjustments to improve CTR, conversion rates, and cost-per-lead
- Stay ahead of SEM trends, including AI-driven search changes and evolving Google Ads features
- Execute targeted digital campaigns aligned to our Tier 1/2/3 demand gen framework: 1:1 (ABM): Hyper-personalized digital touches for high-value named accounts (e.g., Fortune 500 healthcare/finserv for AI Governance; cloud service providers for FedRAMP)
- 1:few: Segment-specific campaigns targeting clusters of accounts that share firmographic or behavioral characteristics
- 1:many: Broad-reach digital programs that build awareness and capture in-market demand across key personas
- Manage paid social campaigns on LinkedIn — including sponsored content, InMail, and display — tailored to buying personas (CISOs, CTOs, Compliance Officers, GCs)
- Build and optimize retargeting programs to re-engage high-intent visitors across channels
- Own and execute content syndication programs that distribute Schellman’s gated assets including compliance frameworks, research reports, and service line content to in-market audiences at scale
- Drive paid promotion and registration for Schellman’s LinkedIn Live series and webinar program, supporting a goal of two LinkedIn Live events per month alongside a monthly webinar cadence across Tier 1 service lines
- Serve as the primary owner and day-to-day administrator of Schellman’s digital marketing technology stack, including paid media platforms, ABM tools, and advertising integrations
- Partner with our HubSpot administrator to maintain clean integrations between digital platforms and HubSpot to ensure accurate lead capture, attribution, and routing
- Stay current on emerging digital marketing technologies and make proactive recommendations for tools that would improve campaign performance or operational efficiency
- Own day-to-day management of digital ad spend, ensuring campaigns are paced correctly and budget is allocated to highest-performing channels
- Track and report on digital campaign ROI, pipeline contribution, and cost-per-opportunity
- Proactively identify underperforming placements and reallocate spend to maximize results
- Partner with the Director of Demand Generation on quarterly budget planning and channel mix recommendations
- Build and maintain digital marketing dashboards in HubSpot that tie campaign activity to pipeline outcomes, supporting a one-stop-shop reporting view for leadership
- Provide weekly and monthly performance reporting with clear takeaways and optimization recommendations
- Serve as a steward of lead source integrity ensuring UTM tracking, attribution, and lead routing is consistently applied and accurately reflects how prospects entered the funnel
- Leverage ZoomInfo intent data to inform targeting decisions and identify in-market accounts
- Close the feedback loop with the sales team on digital-sourced lead quality, contributing to the weekly Marketing Intel cadence and ongoing campaign refinement
- Partner closely with the Director of Demand Generation to ensure digital programs ladder up to broader integrated campaign strategies
- Collaborate with the web and content team to align digital campaigns to timely assets
- Coordinate with sales to ensure digital-sourced leads are followed up on promptly and feedback loops are in place to continually improve lead quality
- Work with the events team to support paid promotion for webinars, LinkedIn Lives, and sponsored events – ensuring pre-event and post-event digital touchpoints are activated consistently
Skills
- Demonstrated expertise managing Google Ads campaigns — keyword strategy, Quality Score optimization, bidding strategy, and conversion tracking
- Experience running LinkedIn Ads campaigns for B2B audiences, including targeting by job title, company size, industry, and account lists
- Strong analytical mindset — comfortable pulling data, building reports, and translating performance metrics into actionable recommendations
- Working knowledge of HubSpot (or similar marketing automation/CRM platforms) for campaign setup, lead tracking, and reporting
- Familiarity with ABM concepts and execution — experience with 1:1, 1:few, and 1:many campaign approaches
- Experience managing or contributing to content syndication programs
- Organized, detail-oriented, and execution-focused with the ability to manage multiple campaigns simultaneously
- Bachelor's degree in business, marketing, business management, technology, or other relevant subject area, or equivalent years of experience directly related to the duties and responsibilities specified
- 4–6 years of hands-on B2B digital marketing experience, with a strong emphasis on SEM/paid search and paid social
- Experience in professional services, cybersecurity, compliance, or technology sectors
- Familiarity with intent data platforms (UserGems, DemandBase, ZoomInfo, or similar) and how to apply intent signals to targeting
- Experience or familiarity with ABM tools is a strong plus
- Experience supporting webinar or virtual event promotion through paid digital channels
- Experience with programmatic display advertising and retargeting
- Strong familiarity with SEO principles and how paid and organic search strategies intersect
- Google Ads certification a plus
Benefits
- Flexible and balanced environment
- Offer the opportunity to work remotely, unless otherwise stated in the job requirements
- Connecting, collaborating and continuous education are also highly valued
- Some travel annually for our Internal Service Delivery roles, which can include in-person training, team meet-ups, and strategy meetings
- Service Delivery team members will also be required to travel based on business and client needs
Company Overview
Schellman is a leading provider of attestation and compliance services. It was founded in 2002, and is headquartered in Tampa, Florida, USA, with a workforce of 501-1000 employees. Its website is http://schellman.com.