Note: The job is a remote job and is open to candidates in USA. Danone is a leading food and beverage company seeking a data-driven Digital Marketing Analyst to bridge business needs and technical implementation. The role focuses on digital marketing analytics, supporting tools to monitor campaign performance, and providing actionable insights to improve overall marketing effectiveness.
Responsibilities
- Serve as the bridge between business and technical teams: Translate business requirements into technical specifications for GTM and GA4, ensuring seamless implementation and reporting
- Configure and maintain GTM: Set up, test, and optimize tags, triggers, and data layers to capture relevant marketing and user behavior data across websites and apps
- Own GA4 analytics: Monitor digital performance, create custom events, conversions, and audiences, and build dashboards to surface actionable insights (Looker Studio, PowerBI)
- Troubleshoot tracking discrepancies and data quality issues
- Work closely with agency partners, including analytics agencies and website developers, to ensure seamless implementation, optimization, and troubleshooting of digital analytics and website tracking solutions
- Ensure data quality and compliance: Maintain data integrity, privacy, and compliance with relevant regulations (GDPR, CCPA, etc.)
- Train internal owners and marketers on how to access and interpret GA4 reports
- Stay current with digital analytics trends: Continuously learn and apply best practices in digital analytics, GTM, and GA4
- Own and analyze digital marketing performance: Monitor and interpret key metrics (traffic, conversions, engagement, ROI) across paid, owned, and earned channels. Develop dashboards and reports to communicate findings to stakeholders
Skills
- 3+ years of hands-on experience with GTM and GA4 (required)
- Proficiency in GTM configuration, including media pixel implementation
- Strong understanding of GA4's event-based model
- Experience creating custom dimensions, metrics, and conversion events in GA4
- Ability to work with and understand basic JavaScript for data layer push techniques
- Expertise in GA4 reporting, filters, segmentation, and data visualization
- Knowledge of regex patterns for trigger and variable configuration
- Excellent communication skills to work with both technical and non-technical teams
- Experience documenting tracking requirements and implementation guides
- Experience with user behavior analysis, translating performance insights into optimization recommendations across campaigns and experiences, and A/B testing preferred
Benefits
- Medical
- Dental
- Vision
- Prescription Drug Coverage
- 401k Plan
- Wellness Program
- Life Insurance
- Tuition Reimbursement
- Flexible Time Off
- Paid Parental Bonding Leave
- Fitness discounts
- Unlimited flexible time off
- Hybrid work schedules
- Caretaker benefits
- 18 weeks of parental bonding
- Fertility
- Surrogacy
- Adoption benefits
- Pet insurance
Company Overview
Danone is a global leader in the food and beverage industry, operating in three fast-growing, health-focused categories: Essential Dairy & Plant-Based, Waters, and Specialized Nutrition. It was founded in 1919, and is headquartered in Blaenavon, Torfaen, GBR, with a workforce of 10001+ employees. Its website is https://www.danone.com.