Note: The job is a remote job and is open to candidates in USA. Neighborly Software is dedicated to helping communities improve the lives of low-income families and vulnerable populations. They are seeking a Demand Generation Marketing Manager to develop and execute a thought leadership program that generates new business pipeline through various marketing strategies and channels.
Responsibilities
- Develop and lead a thought leadership program that establishes Neighborly Software as a trusted voice in housing and community development, driving net-new inbound demand
- Own the demand generation strategy across content, paid media, email, webinars, and events, with clear accountability for pipeline contribution
- Build and execute multi-channel campaigns that convert awareness into MQLs and sales-qualified opportunities
- Cultivate and manage relationships with industry associations and partner organizations to expand reach, generate co-marketing opportunities, and build credibility within the public sector
- Create and program content — reports, guides, case studies, blogs, webinars, and speaking opportunities — in partnership with subject matter experts
- Manage paid acquisition channels (sponsored content, association media) and optimize spend against pipeline and cost-per-lead targets
- Build and refine a lead scoring program that prioritizes the highest-intent prospects, and partner closely with Sales to optimize the lead-to-sales handoff — ensuring lead quality, conversion velocity, and shared accountability for pipeline and revenue
- Define, track, and report on funnel metrics — MQLs, marketing-sourced pipeline, conversion rates, and revenue contribution — and use the data to continuously improve
- Manage the demand generation budget and vendor relationships to maximize return on investment
Skills
- 5+ years of B2B demand generation or growth marketing experience, ideally in SaaS
- Public sector marketing experience — you understand how government agencies buy and what motivates public sector and community-serving organizations
- A proven track record of building inbound demand programs that deliver measurable MQLs and marketing-sourced pipeline
- Experience developing thought leadership and content programs from the ground up
- Hands-on experience managing paid channels and analyzing performance against pipeline goals
- Familiarity with cultivating industry association and partner relationships for marketing reach
- Strong command of marketing technology — marketing automation (e.g., HubSpot, Marketo), CRM (e.g., Salesforce), and analytics tools
- Excellent writing and storytelling skills, with the ability to translate complex topics into compelling content
- A data-driven, pipeline-focused mindset and comfort owning revenue-aligned goals
- Experience marketing to housing, community development, grants management, or related government program areas
- Background working closely with sales teams in a pipeline-accountable role
- Experience at an early- or growth-stage company where you wore multiple hats
Benefits
- Comprehensive Benefits – Medical, Dental, Vision plan options and Company-Paid Short-Term Disability and Life Insurance
- 401K Contributions – Generous employer match with immediate vesting
- Generous Time Off – 5 weeks of PTO, 9 paid holidays, and 3 days of volunteer time off each year
Company Overview