Note: The job is a remote job and is open to candidates in USA. Right Side Up is a collective of premium marketing talent, trusted by various clients to drive growth. They are seeking freelance Demand Generation consultants to support B2B clients through strategic campaign planning and performance optimization.
Responsibilities
- Develop and execute B2B demand generation strategies to drive qualified pipeline
- Plan, launch, and optimize multi-channel campaigns across paid, email, content, and events
- Partner with sales and marketing teams to align on pipeline goals and lead quality
- Build and manage lead generation funnels, including landing pages, forms, and nurture flows
- Analyze campaign performance and continuously optimize for conversion and ROI
- Collaborate on content strategy to support demand generation efforts (e.g., whitepapers, webinars, case studies)
- Support account-based marketing (ABM) initiatives where relevant
- Identify new opportunities to improve acquisition, engagement, and pipeline velocity
Skills
- Strong foundation in B2B demand generation and pipeline marketing
- Experience building and optimizing multi-channel campaigns
- Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
- Ability to analyze performance data and translate insights into action
- Experience partnering closely with sales teams to drive revenue outcomes
- Comfort working across different industries, audiences, and go-to-market motions
- Strong project management and communication skills
- Experience in high-growth startup environments
- Familiarity with both inbound and outbound demand generation strategies
- Experience supporting both strategic planning and hands-on execution
Company Overview