Note: The job is a remote job and is open to candidates in USA. LeadStack Inc. is seeking a Data Analyst specializing in Salesforce Data Cloud to manage audience segmentation and data analytics. The role involves designing, building, and activating audience segments, translating business requirements into precise segment definitions, and ensuring compliance with data governance standards.
Responsibilities
- Design, build, and manage audience segments in Salesforce Data Cloud across members, brokers, employers, prospects, and other persona targets — including identity-resolved audiences, computed traits, calculated insights, and predictive score-based segments
- Translate business requirements from Marketing, Digital, Sales, Broker Engagement, Employer Engagement, and clinical engagement partners into precise, reusable segment definitions that align with the unified data model (Member 360, 590+ attributes, 12+ data domains) and consent/compliance requirements
- Build and configure segment logic using multi-rule, cross-object criteria — e.g., eligibility status, LOB, care program enrollment, outreach status, member engagement data, care gaps, pharmacy claims, and other data attributes available in Data Cloud
- Activate segments into downstream platforms including Marketing Cloud Engagement (MCE) for email/SMS/push journeys and Marketing Cloud Personalization (MCP) for real-time web/mobile
- Create and maintain common (reusable) segments scheduled on a daily cadence to keep data sets ready for ad hoc and campaign-specific segment requests, reducing build time from weeks to days
- Build campaign-specific segments on top of common segments for individual use cases such as care management, complex care, Medi-Cal redetermination, diabetes management, gaps in care, and member onboarding
- Establish and enforce segmentation taxonomy, naming standards, reuse patterns, and audience lifecycle governance (create → optimize → retire) to reduce duplication, maintain auditability, and improve activation throughput across business domains
- Manage the segment review and deployment process — build segments in non-production (Dev/QA), conduct design reviews and code reviews, validate credit consumption and segment complexity, and coordinate release to production through the established change management process
- Monitor and manage Data Cloud credit consumption related to segmentation activity — review segment complexity before deployment to prevent overconsumption and flag duplicate or redundant segments
- Restrict and govern production access — ensure business users have read/query access to data model objects for reporting but do not create or modify segments directly in production; only reviewed and approved segments are promoted
- Operate the daily segmentation backlog — intake, prioritization, build, QA, and activation — partnering with campaign operations, BSAs, and personalization engineering to ensure audiences are delivered on time and at quality
- Participate in JIRA-based intake workflow — receive segment requests via JIRA intake templates, collaborate with BSAs (e.g., Noelle Locati Acosta) on triage, and participate in weekly reviews with project managers and operations to assess data requirements and progress
- Conduct data analysis to determine whether required data attributes exist in Data Cloud, identify gaps, and coordinate with data engineering when new data sources or attributes are needed (e.g., claims history, program enrollment, care gaps, interaction history)
- Adhere to weekly cadence for standard segment deployments, with urgent needs fast-tracked through an expedited review path
- Analyze source data within the Data Cloud unified data model to validate segment logic against complex data structures with multiple identity types and source systems
- Develop and validate calculated insights — derived fields such as days_until_renewal, redetermination_flag, propensity scores, and other computed metrics used as segment criteria
- Write, read, and debug SQL and segment logic to ensure segment accuracy and performance against the unified data model
- Document business rules, segmentation logic, and data requirements for each use case — including data sources, eligibility rules, outreach-specific rules, and audience definitions — maintained as epics and stories in JIRA/Confluence
- Partner daily with Product Managers (Data Cloud and SFMC leads) to align segment builds with roadmap priorities, platform releases, and activation requirements
- Collaborate with Marketing Operations, Digital, and clinical teams to understand campaign objectives, success metrics, and channel-specific requirements (email, SMS, member portal, CareConnect, Pega CRM)
- Work with platform administrators and developers (Stellarus KLO resources) on segment deployment, environment management, permission sets, and production release alignment
- Coordinate with data engineering and architecture teams when new data ingestion, data stream mapping, or zero-copy federated data connections are required to support segment criteria
- Support analytics and reporting needs — partner with analytics teams to ensure segment data is accessible for marketing attribution, campaign performance measurement, and CJA reporting
- Create and maintain technical documentation — audience standards, reusable segmentation patterns, operational SOPs, and playbooks that allow the segmentation capability to scale across business domains without re-engineering
- Educate business stakeholders on Data Cloud segmentation capabilities, self-service query access, and the intake process for requesting new segments
- Serve as segmentation SME to cross-functional teams — provide guidance on what is feasible within the current data model, recommend segment design approaches, and advise on complexity/effort using the team's T-shirt sizing framework (XS through XXL)
- Perform QA and validation on all segments before production activation — verify audience counts, logic accuracy, data freshness, and downstream activation contracts
- Monitor segment performance and refresh cadence — ensure segments are refreshing on schedule and activation targets are receiving updated audiences as expected
- Support environment strategy — use production or staging environments for data analysis, build segments in Dev, and follow the established SDLC for promotion through QA → Staging → Production
- Identify and flag risks — proactively surface issues such as complex nested segments, credit overconsumption, duplicate audiences, and data quality gaps to Product Management
Skills
- Data Analytics – 3-5+ years
- Data Strategy – 3-5+ years
- Data Segmentation – 3-5+ years
- Bachelor's degree in Data Analytics, Information Systems, Computer Science, Marketing Analytics, or related quantitative field
- Equivalent professional experience (4+ years) in CDP/data platform segmentation accepted in lieu of degree
- SQL proficiency assessment — ability to read, write, and troubleshoot queries against a multi-object relational data model
- Salesforce Data Cloud Accredited Professional (or obtained within 90 days of start)
- SQL, Tableau, Adobe Journey Optimizer, Adobe Analytics, Google Analytics, or similar analytics tools/tech
- Salesforce Data Cloud
- Salesforce Marketing Cloud
- Snowflake
- Salesforce Marketing Cloud Email Specialist or Administrator certification (preferred, not hard requirement if strong CDP experience exists)
Company Overview
We are one of the nation’s fastest-growing, award- winning staffing services provider of contingent workforce. It was founded in 2016, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is https://www.leadstackinc.com/.