Note: The job is a remote job and is open to candidates in USA. pureIntegration is a technology consulting firm with 22 years of experience servicing Fortune 100 clients headquartered in the DC area. They are seeking a CRM Business Analyst to support CRM Operations in enhancing systems and workflows for client Ads Sales. The role involves gathering business requirements, supporting CRM operations, and collaborating cross-functionally to improve workflow effectiveness.
Responsibilities
- Gather, validate, and document business requirements from regional teams, translating local market needs into structured, scalable enhancement requests
- Maintain the CRM workflow documentation library, ensuring it reflects current system state and is accessible to field teams and stakeholders
- Support the development and maintenance of CRM policies and governance documentation
- Serve as a day-to-day operational resource for CRM workflow execution, supporting the vendor operations team and handling escalated issues requiring deeper system knowledge
- Assist in the administration and configuration of CRM workflows, fields, and integrations under the direction of the CRM Operations Manager
- Monitor data quality, flag anomalies, and support the resolution of CRM data integrity issues across regions
- Analyze seller behavior and CRM utilization data to identify friction points, adoption gaps, and opportunities to improve workflow effectiveness
- Build and maintain reports and dashboards that surface CRM performance metrics for operational and leadership audiences
- Support pre- and post-launch analysis for CRM enhancements, measuring adoption and impact against defined success metrics
- Partner with regional teams to understand local workflows and surface patterns that can be codified into global solutions
- Coordinate with readiness and enablement teams on the rollout of CRM updates, supporting training materials and field communications
- Participate in sprint reviews, UAT cycles, and release planning with the Product & Technology team
Skills
- 3–5 years of experience in sales operations, revenue operations, business analysis, or a related function in a media, technology, or high-growth environment
- Hands-on experience with SFDC — including reporting, workflow configuration, and data management
- Strong analytical skills with the ability to work with large datasets, identify trends, and present findings clearly to non-technical audiences
- Proven ability to gather and document business requirements and translate them into actionable, structured specifications
- Excellent written and verbal communication skills; comfortable working across time zones with global stakeholders
- Detail-oriented with strong project management instincts — able to manage multiple workstreams simultaneously without dropping threads
- Comfortable with ambiguity and the hands-on nature of building operations in a scaling environment
- Familiarity with sales methodologies and how CRM systems support the end-to-end seller workflow is a plus
Benefits
- Health insurance
- Professional development
- Training
- Our referral bonus program
- Our wellness program
Company Overview
pureIntegration is an information technology company providing system integration solutions. It was founded in 2004, and is headquartered in Herndon, Virginia, USA, with a workforce of 51-200 employees. Its website is http://pureintegration.com.