Note: The job is a remote job and is open to candidates in USA. Virta Health is on a mission to reverse metabolic disease in one billion people. They are seeking a Contract Growth Marketing Content Creator to maintain continuity across high-priority Member Growth programs, focusing on Open Enrollment lifecycle execution and campaign support across various channels.
Responsibilities
- Execute and QA lifecycle campaigns across email, SMS, and direct mail in Braze and related tools
- Support rapid A/B testing across messaging, cadence, and targeting to improve CVR and enrolls
- Build and maintain campaign logic, segmentation, and audience definitions
- Partner with Growth and Data teams to implement experiments and measure performance
- Assist with launch support for new client cohorts and campaigns
- Support data enrichment and outbound initiatives (e.g., calling, incentives, webinars) to drive incremental applications
- Identify and implement opportunities to improve campaign throughput and operational efficiency
Skills
- Proven track record of writing high-performing, user-centric content that drives measurable engagement and conversion (e.g. emails, landing pages, in-product messaging)
- Designs and runs experiments to improve content performance, using data to inform iteration
- Independently owns and executes multiple campaigns end-to-end with high attention to detail
Company Overview
Virta delivers a clinically-proven treatment to reverse type 2 diabetes and other chronic metabolic diseases. It was founded in 2014, and is headquartered in Denver, Colorado, USA, with a workforce of 1001-5000 employees. Its website is http://virtahealth.com.