Note: The job is a remote job and is open to candidates in USA. Truform Media Group is an award-winning full service advertising agency, specializing in strategic planning and execution of media campaigns. The Analytics Senior Manager will coordinate with the Analytics Director to develop data strategies and ensure data accuracy for agency accounts, while leading a team member in analytics operations.
Responsibilities
- Manage all aspects of digital analytics, in collaboration with the Director of Analytics, for designated client(s) - from strategy to reporting
- Work directly with internal and client teams to develop a testable, trackable data strategy grounded in historical / industry insights and based on hypotheses
- Work with internal team to create and execute attribution, measurement, and tagging plans for all digital data inputs
- Regularly analyze performance and optimization of campaign strategy
- Pulling data from Google Analytics (GA) and business intelligence platform (Domo) into client presentations, and building out presentation slides
- Build performance reports for client stakeholders
- Communicate and present ideas effectively and efficiently
- Visualize data intuitively using Looker Studio and excel
- Manage the Analytics Coordinator role
Skills
- Understanding of and experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations for client reports
- 3-5 years experience implementing analytics reporting and tagging either client-side or in a marketing capacity
- Strong problem solving, quantitative and analytical abilities
- Strong ability to plan and manage numerous processes, people and projects simultaneously
- Strong drive to solve potentially abstract problems with solutions grounded in data
- Experience leading client presentations
- Self-motivated to work for a remote team
- Experience with data platforms such as Tableau or Domo, Google Analytics, and Google Tag Manager
- Strong experience in Excel
- Experience with SQL
- Familiarity with healthcare marketing a plus
Benefits
- This position is entirely remote
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