Note: The job is a remote job and is open to candidates in USA. Finanshels is a technology-driven platform providing Accounting, Tax, Compliance, Audit, and CFO services. They are seeking an Analytics, GTM & Performance Marketing Manager to build and scale data-driven growth engines across various marketing channels, leveraging AI-powered workflows and driving measurable growth through various marketing initiatives.
Responsibilities
- Design and execute end-to-end GTM (Go-To-Market) and AI-powered growth workflows
- Build and orchestrate multi-tool automation workflows using modern AI and marketing platforms
- Drive SEO, GEO, and AEO initiatives to improve organic visibility and lead generation
- Manage and optimize paid campaigns across Google Ads, Meta, and TikTok
- Set up and execute outbound growth campaigns through cold email and LinkedIn automation platforms such as HeyReach
- Implement and manage conversion tracking, attribution, and analytics using Google Tag Manager (GTM), CAPI, and related tools
- Collaborate with content, design, and sales teams to maximize campaign performance and conversion rates
- Monitor, analyze, and report on key growth and performance metrics
Skills
- Bachelor's degree in Engineering, Computer Science, or a related field
- 5–7 years of experience in Growth Marketing, Performance Marketing, Marketing Analytics, or GTM roles
- Strong knowledge of JavaScript and web technologies
- Expertise in technical SEO and website optimization
- Proven success in driving SEO, GEO, and AEO outcomes
- Hands-on experience managing Google Ads, Meta Ads, and TikTok Ads campaigns
- Experience setting up and scaling cold email and HeyReach campaigns
- Expertise in analytics, tracking, attribution, and conversion measurement
- Proficiency with tools such as Surfer SEO, Jasper, OpenAI, Claude, Replit, Originality.ai, Relay, Apollo, Ahrefs, Make, and similar platforms
- Strong analytical, problem-solving, and automation mindset
Company Overview
Finanshels.com automates accounting & tax operations, provides access to skilled finance professionals, and offers real-time financial health insights to 20 Million + MENA SMBs struggling with tedious accounting tasks, lack of automation, and lack of access to skilled finance professionals. It was founded in 2022, and is headquartered in Dubai, Dubai, ARE, with a workforce of 51-200 employees. Its website is https://www.finanshels.com.