Note: The job is a remote job and is open to candidates in USA. Valsoft Corporation is a company passionate about delivering innovative cloud-based retail software and payment technology. They are seeking a creative and technically confident AI Marketing Assistant to join their growing Marketing team, where the role involves using AI tools to enhance content production and improve campaign performance across various channels.
Responsibilities
- Use AI-powered tools (such as ChatGPT, Claude, Appollo & Clay, and similar platforms) to generate, refine and optimise marketing content including blog posts, email campaigns, social media copy, case studies and product messaging
- Design and execute AI-assisted digital marketing campaigns across LinkedIn, Google Ads, email and organic search, monitoring performance and adjusting targeting based on real-time data
- Support the management and growth of the HubSpot CRM, including segmentation, nurture workflows, lead scoring and pipeline reporting
- Conduct AI-enhanced market research and competitor analysis to identify trends, content gaps and new audience opportunities across the charity, retail and visitor attraction sectors
- Produce and edit short-form video, graphics and multimedia content using AI creative tools (e.g. Canva AI, Adobe Firefly) aligned to brand guidelines
- Assist in building and optimising landing pages, for AEO, GEO & SEO content and paid search strategies with the support of AI-driven keyword and content tools
- Collaborate with the Product and Customer Success teams to create customer-facing communications, product release notes and onboarding materials
- Track, analyse and report on marketing KPIs including MQL generation, email open rates, social engagement, and campaign ROI, using dashboards in HubSpot and Google Analytics
- Stay current with developments in AI marketing technology, proactively identifying new tools and approaches that could improve the team’s output and efficiency
Skills
- A degree (or equivalent experience) in Marketing, Communications, Business, or a related discipline
- Experience in a marketing role, with demonstrable use of AI tools to improve output or efficiency
- Hands-on experience with HubSpot and marketing automation platforms
- Familiarity with Google Analytics 4, Google Ads or LinkedIn Campaign Manager
Company Overview
As a leading player in vertical market software (VMS), Valsoft combines industry expertise with a unique buy-and-hold investment philosophy, managing a growing portfolio of companies that benefit from decentralized leadership and operational autonomy. It was founded in 2015, and is headquartered in Montréal, Quebec, CAN, with a workforce of 1001-5000 employees. Its website is http://www.valsoftcorp.com.