Note: The job is a remote job and is open to candidates in USA. Populus Health Technologies is an innovative and rapidly growing digital healthcare company focused on connecting brands with patients and healthcare professionals through precision digital engagement. The Ad Operations Manager will lead the Ad Operations team, overseeing the execution, tracking, and optimization of digital advertising campaigns across multiple platforms.
Responsibilities
- Oversee the ad ops team in trafficking, execution and optimization of ad campaigns working within our internal platform and with external integration partners across various environments
- Help set and monitor campaign performance to ensure that delivery, pacing, and targeting align with client expectations and internal benchmarks
- Collaborate with sales, marketing, and creative teams to gather / manage media assets and ensure timely campaign launches
- Manage quality assurance (QA) on all ads to ensure proper implementation and functionality across devices
- Pull and compile reports from various owned and partner platforms for internal use and client delivery
- Help troubleshoot and resolve technical or performance-related issues in a timely manner within the SLAs provided by partners and/or clients
- Report on performance to senior management on a regular basis
- Stay current with industry trends, ad technologies, and best practices
Skills
- Bachelor's degree or equivalent
- 5+ years of professional experience
- Management experience a must
- Strong attention to detail, with excellent organizational, time management skills and a customer-first mentality
- Basic understanding of digital advertising (display, video, point of care media)
- Proficiency in Excel or Google Sheets; comfort with data analysis and reporting
- Effective communicator who works well in a fast-paced, collaborative environment
- Eagerness to learn new tools and grow within the digital media space
- Exposure to ad serving platforms
- Familiarity with analytics tools like Google Analytics
- Experience with basic ad tags and monitoring
Company Overview