We are seeking a seasoned Public Relations Manager to join Xsolla's Global Marketing team. The successful candidate will support and contribute to the planning, execution, and measurement of PR & Media Relations Campaigns in the Asia-Pacific region, fostering a favorable image of the company among employees, clients, partners, influencers, industry leaders, and gamers within the region.
Requirements
- Foster relationships with Tier 1 and local media outlets and partners across Japan, South Korea, Southeast Asia, and the broader APAC region.
- Contribute to marketing communications plans, encompassing strategy, goals, budget, and tactics.
- Develop a strategic media relations plan to secure high-profile placements in print, broadcast, and online media across Japanese- and English-language outlets, with additional coverage in regional games, fintech, and web3 events.
- Assist in coordinating all public relations activities, including event logistics and speaking opportunities at key regional games, fintech, and web3 events.
- Collaborate closely with the integrated marketing manager to create engaging content for audiences across traditional and new media platforms, with sensitivity to regional cultural norms and platform preferences.
- Utilize existing media relationships and cultivate new contacts within the business, technology, and gaming industry media across the APAC region.
- Manage media inquiries and interview requests.
- Craft content for press releases, bylined articles, and presentation scripts.
- Continually evaluate opportunities for partnerships, sponsorships, and advertising within the region's gaming and entertainment ecosystem.
- Establish relationships with thought leaders, industry associations, and gaming ecosystem stakeholders to increase industry awareness across APAC.
- Keep abreast of industry trends affecting clients and the APAC gaming market, and make appropriate recommendations regarding the communication strategy surrounding them.
- Engage in content creation focusing on though leadership, creativity, and maintaining a content bank of editorial ideas aligned with regional market plans.
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Tuition Reimbursement
- Relocation Assistance
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