Omnicom Media Group is a leading global services media agency specializing in the Financial Services sector. They are seeking a highly motivated Paid Search Strategist to support B2B-focused financial services clients by planning, implementing, and optimizing paid search campaigns across various platforms.
Responsibilities
- Plan, implement, and optimize paid search campaigns across platforms including Google Ads and Microsoft Ads
- Manage campaign pacing to ensure budgets are allocated effectively and performance is optimized toward defined objectives and KPIs
- Assist with campaign performance reporting and share insights with internal teams to track progress and results
- Execute, activate, troubleshoot, and optimize platform deals to secure access to high-quality media inventory
- Coordinate with clients and external partners to ensure campaign setup and tracking follow established processes
- Maintain diligence, attention to detail, and adherence to paid search best practices throughout the campaign lifecycle
- Support budget forecasting, planning, and ongoing monitoring
- Collaborate with account and strategy teams during planning, activation, and performance review phases
- Support day-to-day client communications related to paid search in partnership with the Search Manager and account teams
- Build and maintain relationships with publishing and platform partners
Skills
- Bachelor's degree required; Communications, Advertising, or Marketing preferred
- 1+ years of paid search experience, ideally within an agency environment
- Strong ability to analyze campaign performance and provide insights across key performance indicators (KPIs)
- Proficiency in Google Ads and Microsoft Ads; digital analytics experience is a plus
- Advanced skills in Microsoft Excel, PowerPoint, and Word
- Familiarity with industry tools such as DV360, DDS/Prisma, Comscore, Nielsen, AdViews, eMarketer, or similar platforms
- Comfortable analyzing marketing data and translating insights into action
- Strong aptitude for math and understanding of the digital media landscape
- Clear, concise written and verbal communication skills
- Highly organized with the ability to manage multiple projects and meet tight deadlines
- Proven attention to detail and strong project management skills
- Ability to collaborate effectively in a team environment
- Financial Services experience preferred, but not required
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation days
- Sick days
- Personal days
- Paid parental leave
- Paid medical leave
- STD/LTD insurance benefits
Company Overview
Optimum Sports is a sports marketing agency for sports that has expertise in branding, investments, client relationships, PR and strategy. It was founded in 2003, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is https://optimumsports.com.