As a Digital PR Strategist, you are the command centre of your accounts. You’re adept at developing, selling in, managing, and evaluating PR campaigns and ongoing reactive PR activity for a number of clients, with whom you will build strong relationships and trust. You have a good commercial IQ and you understand how to manage agency profitability and client budgets. You will most likely have a minimum of three years’ experience in PR agency side, with some experience in digital and traditional PR as well as a good understanding of SEO and social media platform operations.
Key Responsibilities
Account & Campaign Management
- Onboarding clients into PR, making budget and KPI recommendations and roadmap creation
- Manage the client accounts plan for our campaign's and reactive PR service
- Drive and own the performance of your accounts. You are responsible for hitting KPIs and retaining clients
- Created detailed reports on PR performance and work externally, proving ROI to clients
- Communicate directly on calls and via other comms with our clients keeping them informed, educated and excited
- Ask killer questions to know the brief inside out and set KPIs for the PR team
- Report on PR performance internally to the Head of Digital PR
- Work to improve client performance and deliver regular high-quality results for brand, SEO, PR (whatever the KPI)
- Manage the workload of execs who are working on your accounts making sure they are completing tasks/outreach
- Train, supervise, direct and sign off PR execution angles, and releases for your accounts, providing feedback to help execs perform better each time
- Pulling your account team together to dream up, design, develop and deliver campaigns
- Own campaign ideation and brainstorming, working closely with the creative team to deliver top-tier campaign ideas to clients
- Own reactive PR ideation and strategy, providing creative PR ideas to land our clients into current news moments
- Understand how we can deliver bigger than just links
PR Skills
- Act as media relations expert. You will have great media contacts, be ready and willing to sell in stories, and mentor teams to help them develop media relations skills
- Understand industry analysis and know trends in PR - creating thought leadership to market the agency
- Be able to develop and run data first (search first) ideas using audience, data and topics that are relevant as well as creative cross-channel campaigns
- Writing press releases
- Leading strategy on media lists, creating a detailed approach to outreach for execs to follow that will lead to successful campaigns
- Ensure our PR sell-in tactics are successful
- Understand what stories and content the press like to cover
- Be aware of what competitors are doing to land links and media placements
- Spot opportunities to deliver above and beyond the link target or spot new hooks
- Make it your mission to help support the execs to turn around struggling campaigns
Internal Responsibilities
- Working on new business for the agency and running pitches to drive revenue
- Drive agency culture through your everyday work and engagement with others in the team
- Support the PR account supervisor & strategists in training junior team members
- Contribute to creating and improving operational processes within the PR team
- Line manage junior team members where required
- Contribute to agency and campaign marketing
What We Can Offer You:
- $70,000 – $75,000 salary
- Generous holiday allowance + public holidays
- Holiday loyalty scheme
- Work from anywhere for up to one month a year
- Your birthday off
- Christmas and New Year office shutdown
- Access to private medical
- Enhanced maternity and paternity leave
- Flexible and hybrid working
- Bucket list scheme — one life experience on us
Equal Opportunities
At Rise at Seven we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all suitably qualified candidates regardless of race, religious beliefs, age, sex, sexual orientation, or disability.