Demand Generation, Senior Manager / Director, US
Marketing · GTM Strategy · Simetrik · Hiring 2026
Team: Demand Generation, within GTM Strategy
Reports to: Vice President of GTM Strategy
Location: Remote, United States or Mexico
Level: Senior Manager or Director, depending on experience
Team model: Individual Contributor at the start, with mandate to scale a US demand team
Work authorization: U.S. work authorization required
About Simetrik
Simetrik is the AI-native Financial Operations Control Platform. We are the market leader in Latin America and one of Goldman Sachs' top-performing portfolio companies, with triple-digit growth for four consecutive years. The Financial Times has recognized Simetrik as one of the fastest-growing companies in the Americas for 2024 and 2025. We are now building our US chapter from a position of strength: 160+ enterprise clients across 50+ countries, 2.5B daily records processed, and more than $500B in TPV under control for the world's leading banks, fintechs, marketplaces, and PSPs. We are backed by Goldman Sachs, Tiger Global, Fintech Collective, Cometa and we have partners like Mastercard, AWS and Accenture.
About the Role
As Demand Generation, Senior Manager / Director (US), you will build Simetrik's US demand engine from the ground up. The role is designed for the way enterprise CFOs, COOs, Controllers, and Heads of Payments actually buy in the US market: through trusted communities, executive conversations, named-account programs, and earned authority. Not through paid bids.
You will own the US field calendar, ABM and the Experience Club program, our US executive community (CFO Club and finance leadership circles), PR and media relations, organic LinkedIn at the demand-gen layer, swag and direct mail motions, and the demand-gen surfaces of simetrik.com. You will report to the Vice President of GTM Strategy with a dotted line to our COO, Santiago Gomez.
This is an individual contributor role at the start. You will operate as the player on the field, leveraging shared services (Brand, Content, Creative, GTM Engineering, Sales) and external agencies for execution leverage. Success in the first 12 months sets the foundation for scaling a US demand team around the function.
Success is measured by
- Marketing-sourced pipeline (US). The single number this role is accountable for, defended weekly with Sales leadership.
- MQLs and MQL-to-SAO conversion. Lead quality and handoff rigor at a level the CRO can defend in a forecast call.
- ABM account penetration. Tier-1 named-account engagement across PSPs, acquirers, issuers, neobanks, sponsor banks, BNPL, and crypto.
- Event-sourced and event-influenced pipeline. Tier-1 conferences, executive dinners, and Experience Club moments translated into pipeline.
- Executive community engagement. Attendance, progression, and second-meeting conversion across the CFO Club and finance leadership circles.
What is the impact and scope of this position?
Events
Set the annual US event calendar across industry events, owned events and webinars, conferences, and sponsorships. Land Simetrik executives on speaking slots at tier-1 fintech, banking, and payments stages. Negotiate sponsorships with a pipeline lens, not a logo lens. Tie every event to a pipeline number before it goes on the calendar, and own the post-event SAO conversion.
Account-Based Marketing
Build and run named-account programs for tier-1 US targets shoulder to shoulder with Sales. Own the Experience Club (the high-touch program for our most strategic accounts) end to end, from selection to engagement to expansion. Report pipeline contribution from ABM at a level the CRO can defend weekly.
Executive Community
Stand up and run Simetrik's US executive community: the CFO Club, finance leadership circles, advisory groups, and our presence in chambers and industry associations. Curate exec dinners and roundtables that put Simetrik's leadership team in the same room as our buyers and their peers, on a cadence that compounds over the year.
PR and Networks
Manage the US PR agency and own day-to-day media relations with tier-1 fintech and banking journalists. Build Simetrik's presence in the industry networks and associations that matter to our buyers. Place earned coverage in target outlets and turn it into demand-gen fuel.
LinkedIn at the Demand-Gen Layer
Own the demand-gen layer of Simetrik's organic LinkedIn presence in the US: regional and event posts, webinar and event promotion, and the coordinated amplification across executives that turns a single post into a moment. Partner with Content and Brand on company-page strategy. You own the demand outcome from the channel.
Swag, Gifting, and Direct Mail
Build the Simetrik gifting strategy as a real ABM lever, not a check-box. Run the Experience Club gifting and experiences program, manage swag and gifting vendors, and design direct mail campaigns that move named accounts in the US.
Website at the Demand-Gen Layer
Own the demand-gen surfaces of simetrik.com: the webinars, events, and press pages. Hand off landing-page builds to GTM Engineering with briefs that convert. Partner with GTM Engineering on the demand funnel and the page-level conversion target.
Cross-functional Partnership
Operate as the single point of accountability for US marketing-sourced pipeline. Run weekly pipeline reviews with US Sales leadership, monthly reviews with the VP of GTM Strategy, and quarterly business reviews with the COO. Make sure the events calendar, ABM playbook, executive community, and website all feed one number: US pipeline.
Must Have
- 7+ years in B2B demand generation, field marketing, ABM, or executive community programs in enterprise software, with at least 3 years in fintech, payments, banking, or enterprise finance software.
- Direct experience running ABM and field motions for an enterprise US ICP that buys at the CFO, COO, Controller, or Head of Payments level.
- Track record building and running an executive community (CFO Club, advisory group, or equivalent) from zero. You know what makes the second meeting happen.
- Owned a tier-1 US conference presence end to end (speaking, sponsorships, side events, hosted dinners) and defended a post-event pipeline number to a CRO or COO.
- Managed a US PR agency and tier-1 fintech or banking journalist relationships.
- Comfortable operating as a senior IC. You ship the work, you do not delegate it, and you build the function before you build a team around it.
- Working knowledge of payments, banking operations, or financial controls. You can talk to a Head of Payments or a CFO without a glossary.
- Bias for AI-native execution: agentic workflows, AI-assisted creative, AI-powered research, AI-enabled account intelligence.
- Direct experience reporting US marketing-sourced pipeline to a VP, CRO, or COO in a weekly forecast call.
Nice to Have
- Experience building demand from zero for a US-expansion chapter of a LATAM or EMEA-headquartered enterprise software company.
- Hands-on operator on LinkedIn at the demand-gen layer, with proof that the channel translated into pipeline (not followers).
- Familiarity with the modern demand stack: Salesforce, HubSpot, Claude and intent providers, enrichment.
- Existing relationships with tier-1 fintech and banking journalists, executive community curators, or conference organizers in the US.
Qualifications
- 7+ years of demand generation, field marketing, ABM, or executive community experience in enterprise B2B software, with a focus on fintech, payments, banking, or enterprise finance software.
• Based in the United States.
- Authorized to work in the United States.
- Proven ability to build and defend a marketing-sourced pipeline target with finance, sales, and executive leadership.
Equal opportunity employer
Simetrik is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law. We are committed to building a team that reflects the diversity of the markets we serve.
Applicants who require a reasonable accommodation during the application or interview process may contact us at [email protected] to make that request.
Originally posted on