Trooh is a leading American media company focused on engaging Gen Z consumers through innovative advertising solutions. The Campaign Planning Specialist will support the sales team by planning digital advertising campaigns, developing proposals, and ensuring alignment with client objectives and Trooh's inventory.
Responsibilities
- Partner with sales representatives to plan and structure digital advertising campaigns aligned to client goals and budgets
- Support RFP responses and proposal development, including media plans and inventory recommendations
- Translate client objectives into a clear brand-aligned campaign proposal using Trooh’s campus network and planning data
- Recommend the best‑fit campuses and inventory mix by analyzing campus data, impressions, audience insights, and proximity‑based targeting needs
- Assist with client communication as necessary
- Provide backup assistance to the Revenue Operations team to optimize digital advertising campaigns
- Participate in special projects, assignments, and administrative duties as needed
Skills
- Post-secondary education preferably related to business administration or related field
- 1-2 years of experience in digital media planning, digital advertising, or a pre‑sales/sales support role (advertising agency, media owner, or related environment)
- Experience supporting sales teams through campaign planning, proposal/RFP development, and translating client marketing objectives into structured campaign plans and inventory recommendations
- Familiarity with digital media planning concepts such as impressions, reach, frequency, and audience segmentation, with comfort using Excel (including working with large datasets, pivot tables, and complex formulas), planning systems, or internal dashboards to support decisions
- Experience working within a media CRM or planning platform; familiarity with Broadsign, Perion, and audience platforms is an asset
- Interest in or ability to learn the U.S. college and university landscape and campus‑based media environments
- Strong written and verbal communication skills, high attention to detail, and the ability to manage multiple requests in a deadline‑driven environment
- Collaborative and service‑oriented approach with a willingness to partner closely with sales and internal teams
Benefits
- Full benefits including a 401K and tax savings through a FSA
- Generous paid time off as well as a December holiday closure
- 4.5 Day Work Week – with Friday afternoons off
- Milestone Recognition Program
- Employee Referral bonuses
- Training opportunities: Online and leadership development training
- Vibrant team-work environment
Company Overview
Trooh is a media company that offers marketing, advertising, and business development services. It was founded in 2000, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is https://trooh.com/.