Horizon Next is a leading data-driven marketing organization that focuses on innovative business solutions. The Analyst, Advanced Analytics will apply advanced statistical modeling and analytics techniques to optimize clients’ media spending and develop strong working relationships with various stakeholders.
Responsibilities
- Assist in statistical modeling and marketing performance analysis to provide insights into media planning and buying
- Constantly look for ways to improve the usage of Horizon’s existing data and analytics infrastructure
- Work with stakeholders to improve current analytic processes and develop new capabilities that set us apart in the marketplace
- Use automation and technology to increase efficiency and to provide the infrastructure to scale
- Bring an “outside in perspective” to analytic development; explore, identify and assess external best practices - and translate to relevant application internally
- Establish and maintain excellent working relationship with key functional areas, as well as HMI Analytics and other stakeholders throughout Horizon
- Act as a liaison between the Analytics team and the internal Brand, Activation and Operational areas
Skills
- Bachelor's degree required plus 0-1 years of industry experience
- Strong foundational knowledge of statistics and modeling (e.g. regression modeling/predictive modeling/inferential statistics) required
- Specific marketing response modeling knowledge such as MMM, a plus
- Academic or applied exposure to Programming/scripting (R, Python, SQL)
- Experience in the Advanced Analytics realm, preferably in media, marketing or an adjacent field
- Excellent problem-solving skills and a dogged determination to work an issue through to its satisfying conclusion are both a must
- Ability to generate clear, concise and comprehensive analyses that tell the story behind the data
- Exposure to large data sets (“big data”) and analysis thereof a major plus
- Persistence- Demonstrate tenacity and willingness to go the distance
- Comfortable in dealing with ambiguity and managing change, plus the capacity to move through roadblocks with enthusiasm and alacrity
- Strong verbal communication skills, extremely well-organized
- Analytical mindset with knowledge and passion for media, data, statistics and technology
- Collaborative, can-do attitude, a must
- Experience in fast-paced environment, possessing the ability to work on multiple projects simultaneously
- Master's degree preferred (or, concurrent)
Benefits
- Health insurance coverage
- Life and disability insurance
- Retirement savings plans
- Company paid holidays
- Unlimited paid time off (PTO)
- Mental health and wellness resources
- Pet insurance
- Childcare resources
- Identity theft insurance
- Fertility assistance programs
- Fitness reimbursement
Company Overview
Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. It was founded in 1989, and is headquartered in New City, New York, USA, with a workforce of 201-500 employees. Its website is https://www.horizon-next.com.